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1) Content, search and other forms of advertising have gained immense adoptions in the past few years and it has now become a necessity for every brand in this era. . So is the scrutiny of data generated by these mediums. In social media age, data collected from online touch points has always helped brands in Calculating how marketing strategies needs to be crafted as well as understanding consumers' purchase decisions.

2) With the outburst of data from multiple devices, the collective measurement of advertisement analytics across online platforms has become a huge concern. This led materialization of platforms that analyses data points from various devices and conclude how each channel is contributing to marketing strategy. This research on data gives understanding of how the online viewers are interacting with the brand & thus make the appropriate decisions on how to enhance the apprehension of the company in peoples mind. Collecting data from Desktop, Tablets and Mobile have become common now and data companies are looking at how TV can also be brought into the knot of Cross-platform analysis.

3) TV is a part of every household and best relaxation for families. This fact bring out aspect to brands and business groups reaching out to millions of anticipated customers intruding right into their homes. TV Commercials are the most effective form of advertisement that boosts ROI of companies and businesses. The growing profitability makes a great impact in business and this is the reason for the prosper bulk of advertisement in television. TV commercials are blend with entertainment provide several potential of a particular product or service from a marketing point of view.

4) One of the complexity for brand investing is said to be untrustworthy analytics for their campaign. TV channels show a particular commercial, they cannot provide honest information to that extent they communicate with the consumers or viewers. TRP rating of a channel does not provide individual information on ad campaigns. Therefore, brands are quite unsure about true potentials of their campaigns.

5) The growth of success of a campaign over different channels are increasing revenues, obtaining decrease in cost, feedback on product & increase in brand image in a positive way. There are means of way calculate the analytics of a company’s when it comes to digital campaign.

6) Thankful to cross-device analytics & mapping technology, companies are now able to conclude the impact of TV ads by linking TV with the other digital devices of the user. Cross device & mapping technology found out the relation between the TV & other digital device user & then start applying the impact of TV via the other personal device user. There are very few companies globally that have managed to score success in this statistical method of TV analytics.   Using cross-device analytics, brands will be able to make out that how their marketing spends across digital and in TV are delivering results, how TV commercials in various channels are attracting the target audience and so on.